It is the latest twist in the budding niche of mobile marketing. Sometime
in the next few weeks, French billboards will be able to speak to your
mobile phone - but only with your permission. When participating users
are near an active advertisement - it could be part of a billboard or a
bus shelter poster - their phones will automatically receive a notice
that a digital file can be downloaded. The information could range from
a ring tone or short video to a discount voucher.

'With this project, we are really starting to create the personalised
digital city,' said Albert Asseraf, director of strategy, research and
marketing at JCDecaux, the outdoor- advertising company behind the project.

Source: International Herald Tribune via EJC

Could be good for electioneering, especially on election day " Hey you!, have you voted yet? Vote for me!".

I like the idea of a 'personalised digital city' especially if you can hit the delete button for things you do not like!

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