Multicultural: Multicultural Marketing

As a core unit within the full-service firm, Edelman's Multicultural practice works seamlessly to deliver targeted initiatives to bridge the cultural gaps of language, ethnicity and lifestyle, and ensure that programs speak to the interests, needs, and values of these communities.

Do you or your clients pitch your services to a multicutural audience?

What tools or initiatives do you find to be the most effective? Do you apply different strategies for each region or country that you work in?

How do you measure your successes and failures, through a simple numbers evaluation or qualitative research?

If this post was of interest to you, [Subscribe to get updates by e-mail or RSS feed]

If you're new here and you like what you read, you may want to subscribe to my RSS feedor get Updates by E-mail Thanks for visiting!