The buzz amongst the marketing industry today seems to be 'Word of Mouth Marketing' or WOMM for short. It even has its own Association WOMMA and of course its own conference next week WOMBAT 2 and the WOMBAT Blog. Their website is an interesting example of utilising all the available tools for getting the message out, but can you find the subscribe to Newsfeeds button?

Linked to WOMM is the recent study by Burston-Marsteller that tells us that Moms (Mums- to many of us) are the biggest influencers when it comes to promoting the best brands. They call them, wait for it - Mom-fluentials. Mom-fluentials are described as "online moms who are also public opinion leaders, they issue warnings and make recommendations about purchase decisions and a majoruty of their friends follow on their advice"

You either find this very interesting or just hype. Do you target public opinion leaders? Have you tried enlisting Mums for getting the message out for issues other than recommending products? What tools do you use to make contact with public opinion leaders?

Spread the word about what works for you, leave a comment.

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