1. When initiating a response from your readers make sure that your web server can cope with a volume response. It seems that MarketingSherpa Awards failed in this respect and many could not cast their votes. When this was realised, voters were redirected to another server that looked very unlike the original site (and very ugly!).
2. Double check that all candidates for any voting list are eligible before voting commences. PR Tools 4U fell victim of this failure to be rigorous by the Marketing Sherpa Awards Team. I only found this out when checking out the new voting site (see1. above) and PR Tools 4U was no longer on the list. I was not informed of this until I questioned the Awards team as to what was going on; they then replied that the blog had to have started before the start of 2006. (My first live post was 15 January 2006!). There is, as yet, no explanation on their website as to why the voting lists have changed since the start of voting. I assume other sites were in the same boat as there appears to be several blank lines in the voting list. Not a good way to inspire confidence in the process.
3. (This ones for me) Don't ask your readers to to do something unless you are doubly sure that you are not wasting their time and interest.

Sorry for the inconvenience caused to those of you who wanted to vote for PR Tools 4U Story closed.

If you're new here and you like what you read, you may want to subscribe to my RSS feedor get Updates by E-mail Thanks for visiting!