Internet users judge websites in less than a blink

Science News Article | Reuters.com
Internet users can give Web sites a thumbs up or thumbs down in less than the blink of an eye, according to a study by Canadian researchers.

In just a brief one-twentieth of a second — less than half the time it takes to blink — people make aesthetic judgments that influence the rest of their experience with an Internet site.

The study was published in the latest issue of the Behavior and Information Technology journal. The author said the findings had powerful implications for the field of Web site design.

I sit blinking at my website for far too long each day but still like it … What do you think of this site? Comments please …

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