Don the Idea Guy - The Idea Department - A member of the Duct Tape Marketing Blog Channel
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Quirky Quiz

Reader's Digest has a quick 10-question quiz that tests your knowledge of how some very famous brands got their names. Some I knew, some had more involved evolutions than I had expected.

I got seven out of ten
For a start … A character in Moby Dick is the inspiration behind the name of America's popular coffee chain, Starbucks. True or False?

While it's true that one of the founder's favorite books was Moby Dick, he originally wanted to name the company Pequod, after the ship in the novel. But his partners wanted a name more connected to Seattle. They suggested Starbo, a mining camp on Mount Rainier. The name reminded the co-founder of another character in the novel, Starbuck, the first mate. And the rest, as you know, is java history.

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