How do you help your local journalists get the information that they need to write their stories on your issues? Have a press conference? What if nobody turns up because there is a major news story breaking at that scheduled time?
To manage your time better and to be helpful to your media outlets set up a Virtual Pressroom within your website.

Alan Rosenblatt of the Internet Advocacy Centre writes in Politics Online

A Virtual Pressroom is a media-facing website that provides a wide range of resources to the media for their coverage of your issue or candidate. It is a chance to cast these resources within the narrative you want to see in the press. It is a way to provide background for news stories, publishable photos and graphics, video clips, press contacts, and opportunities for setting up expert interviews and make it available to the press 24/7, online.

A good Virtual Pressroom needs to be an authoritative website. While it may have a point of view, it should present well-evidenced information, opposing views, and opportunities to learn more—to dig deeper into the subject.

Then, let the press know about your site. Encourage them to visit it and drink in the information. Sure, they will still call you, but for fewer reasons and hopefully during business hours. And Virtual Pressrooms are a non-addictive prescription for sleeplessness.

For an example of a Virtual Pressroom, see www.clonesafety.
org. Scan through the pages, explore the links, and see how quickly you will be able to write quality news stories on livestock cloning.

The complete article originally appeared on the blog Dr.
DigiPol

POLICOMM will set up a check list for what to include in your virtual press room in the near future.

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