Whilst TV campaiging is still the big tool for elections, an online presence is becoming the norm. That is not only for getting the message out but particularly in the US, a source of cash donations and supporters commitment.

What's your advice for a commanding online campaign?

Politics Online gives a review of the Italian campaign online :

PoliticsBlog: Italian Election Campaign Online

Forza Italia, the party of incumbent Prime Minister Silvio Berlusconi, has a very average web site – informative but not engaging. The party also offers two issue-specific satellite sites: Meno Tasse Per Tutti focuses on the election promise of “less taxes for all” and includes a tax calculator where citizens can see what would happen in their specific circumstances under Berlusconi’s promises, and a forum Sprechirossi, which literally translates to “red waste.”

The two major opposition parties have more commanding online campaigns. The Democratici di Sinistra, or Democrats of the Left, like Forza Italia, also has two satellite sites. The first is a Web TV platform with interviews and videos of politicians. The second is the story of the daily life of the Hope Family that suffers under the Berlusconi government. The Web site of the centrist party Margherita includes the most comprehensive information and offers the most interactivity with many forums for discussion of political topics.

Not long to wait to see how effective the parties efforts have been!

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