They mature more quickly, are said to be more responsible and do better at school. Now media-savvy girls are putting another one over the boys by leading the digital communications revolution. After one of the most comprehensive studies of the effect on children of the explosion in media choices of the past 15 years, the British regulator Ofcom said girls aged 12 to 15 are more likely than boys to have a mobile phone, use the internet, listen to the radio and read newspapers or magazines. Only when it comes to playing computer and console games do boys overtake girls.

Do the boys and girls that you know or those in your household follow this trend? Is this now following through to adulthood? Something to think about when we are trying to get the message across and deciding what media outlet to use.

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