Do the colours used on a website turn you off or on?

Exclusive Concepts' Internet Marketing Blog: Color Preferences says

* Blue is everyone's favorite color, regardless of age or gender. Although men like it more than women.

* Green is very popular with the under 18 set and decreases in popularity as we age.

* Purple gets more popular as we grow older.

* Everyone's least favorite colors: orange and brown. Then grey for women and yellow for men.

* People associate several primary and secondary colors like red, blue, yellow, green, purple, and orange to the word fun.

* Online stores need to have a color combination that promotes a quick transaction. Red is shown as the major color choice when associated with speed.

* Courage and Bravery are associated with Red, Blue and Purple

* Cheap and Inexpensive are associated with Yellow and Orange.

* Black and Blue are associated with quality and dependability.

Time to change the colour scheme … green, black and blue?

What's your colour preference? Does it effect the way you consider a website, logo or newsletter?

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