UPDATED for 2011If you are wondering about the value of using 'social media' or 'social technology' services take a look at this guide to the 'social landscape' from CMO – download a pdf version there If it helps to know, the US Pentagon has given the go-ahead to the use of some services.
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For a good overview of the implementation of 'social media' tools and applications take a look at Gayle C. Thorsen's blog <IMPACTMAX> Six steps to social media savvy « IMPACTMAX. This article was written a year ago but still covers the main tools and gives an insight into their potential use. Aimed at non-profit organisations [...]
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