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	<title>POLICOMM &#187; listing</title>
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	<itunes:summary>... making change happen   ... influencing tomorrow's decisions today.</itunes:summary>
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		<item>
		<title>Does your mission statement suck?</title>
		<link>http://policomm.info/480/blog/does-your-mission-statement-suck/</link>
		<comments>http://policomm.info/480/blog/does-your-mission-statement-suck/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 15:36:23 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<category><![CDATA[mission]]></category>

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		<description><![CDATA[Fast Company thinks probably yes! Well, do you provide solutions? More good tips &#160;]]></description>
			<content:encoded><![CDATA[<p><a title="Fast Company" href="http://www.fastcompany.com/blog/dan-heath/switch/writing-mission-statement-doesnt-suck">Fast Company</a> thinks probably yes!</p>
<p><object width="512" height="313" id="embedded_player_0fd64afa78711" type="application/x-shockwave-flash" data="http://video.fastcompany.com/plugins/player.swf?v=0fd64afa78711&#038;p=fc_social"><param name="movie" value="http://video.fastcompany.com/plugins/player.swf?v=0fd64afa78711&#038;p=fc_social"/><param name="allowfullscreen" value="TRUE"/><param name="allowscriptaccess" value="always"/><param name="base" value="http://video.fastcompany.com"/></object></p>
<p>Well, do you provide solutions?</p>
<p><a href="http://www.fastcompany.com/tag/dan-heath-open-forum-resources">More good tips</a></p>


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		<item>
		<title>Curvy London Underground map</title>
		<link>http://policomm.info/428/blog/curvy-london-underground-map/</link>
		<comments>http://policomm.info/428/blog/curvy-london-underground-map/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 11:02:55 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<description><![CDATA[I like it! http://farm3.static.flickr.com/2250/2260659116_cb45d7797f_o.jpg &#160;]]></description>
			<content:encoded><![CDATA[<div id="attachment_429" class="wp-caption alignnone" style="width: 310px"><a href="http://policomm.info/http://policomm.info/wp-content/uploads/2010/01/curvy-london-underground-map.jpg"><img src="http://policomm.info/http://policomm.info/wp-content/uploads/2010/01/curvy-london-underground-map-300x179.jpg" alt="" title="curvy london underground map" width="300" height="179" class="size-medium wp-image-429" /></a><p class="wp-caption-text">Which way?</p></div>
<p>I like it!  </p>
<p><a href="http://farm3.static.flickr.com/2250/2260659116_cb45d7797f_o.jpg">http://farm3.static.flickr.com/2250/2260659116_cb45d7797f_o.jpg</a></p>


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		<item>
		<title>Time to look at your &#039;communications&#039; tools &#8230;</title>
		<link>http://policomm.info/422/blog/time-to-look-at-your-communications-tools/</link>
		<comments>http://policomm.info/422/blog/time-to-look-at-your-communications-tools/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 08:09:53 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<description><![CDATA[For a good overview of the implementation of &#039;social media&#039; tools and applications take a look at Gayle C. Thorsen&#039;s blog  &#60;IMPACTMAX&#62; Six steps to social media savvy « IMPACTMAX. This article was written a year ago but still covers the main tools and gives an insight into their potential use. Aimed at non-profit organisations [...]]]></description>
			<content:encoded><![CDATA[<p>For a good overview of the implementation of &#039;social media&#039; tools and applications take a look at Gayle C. Thorsen&#039;s blog  &lt;IMPACTMAX&gt;</p>
<p><a href="http://impactmax.wordpress.com/six-steps/">Six steps to social media savvy  « IMPACTMAX</a>.</p>
<p>This article was written a year ago but still covers the main tools and gives an insight into their potential use. Aimed at non-profit organisations but of relevance to businesses as well.</p>
<p>tools mentioned : <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.google.com%2Falerts">Google Alerts</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fdelicious.com%2F">del.icio.us</a>; <a href="http://www%2Cflickr.com/">Flickr</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fcreativecommons.org%2F">Creative Commons</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.slideshare.com%2F">SlideShare</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.slideshare.com%2F">Scribd</a>; <a href="http://www.youtube.com/">YouTube</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.vimeo.com%2F">Vimeo</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.viddler.com%2F">Viddler</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.podomatic.com%2F">Podomatic</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.blogsearch.com%2F">BlogSearch</a>;  <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.technorati.com%2F">Technorati</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.googlereader.com%2F">GoogleReader</a>; <a href="http://twitter.com/home">Twitter</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.linkedin.com%2F">LinkedIn</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.facebook.com%2F">Facebook</a>; <a href="http://go2.wordpress.com/?id=725X1342&amp;site=impactmax.wordpress.com&amp;url=http%3A%2F%2Fwww.stumbleupon.com%2F">StumbleUpon</a>; <a href="https://www.blogger.com/start/">Blogspot</a>; <a href="http://www.wordpress.com/">Wordpress.com</a>; <a href="http://ning.com">Ning</a>; <a href="http://en.wikipedia.org/wiki/Main_Page">Wikipedea</a>;</p>
<p>What tools do you use?</p>


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		<item>
		<title>What if &#8230;?</title>
		<link>http://policomm.info/398/blog/what-if/</link>
		<comments>http://policomm.info/398/blog/what-if/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 08:00:07 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<description><![CDATA[via www.blog.thesietch.org &#160;]]></description>
			<content:encoded><![CDATA[<p><a href="http://policomm.info/http://policomm.info/wp-content/uploads/2009/12/Climate-summit.jpg"><img class="alignnone size-full wp-image-399" title="Climate summit" src="http://policomm.info/http://policomm.info/wp-content/uploads/2009/12/Climate-summit.jpg" alt="" /></a></p>
<p>via <a href="http://www.blog.thesietch.org/wp-content/uploads/2009/12/betterworld.jpg">www.blog.thesietch.org</a></p>


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		<title>TckTckTck</title>
		<link>http://policomm.info/396/blog/tcktcktck/</link>
		<comments>http://policomm.info/396/blog/tcktcktck/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 13:55:59 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<category><![CDATA[climate]]></category>
		<category><![CDATA[TckTckTck]]></category>

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		<description><![CDATA[&#160;]]></description>
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		<title>left turn?</title>
		<link>http://policomm.info/386/blog/left-turn/</link>
		<comments>http://policomm.info/386/blog/left-turn/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 05:18:10 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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<div><img src="http://www.techcrunch.com/wp-content/uploads/2008/06/jam.jpg" alt="http://www.techcrunch.com/wp-content/uploads/2008/06/jam.jpg" /></div>
<p style="font-size: 10px;"><a href="http://posterous.com">Posted via email</a> from <a href="http://policomm.posterous.com/left-turn">policomm&#039;s posterous</a></p>


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		<title>A 5-step quide to social media strategy for nonprofits</title>
		<link>http://policomm.info/375/blog/a-5-step-quide-to-social-media-strategy-for-nonprofits-2/</link>
		<comments>http://policomm.info/375/blog/a-5-step-quide-to-social-media-strategy-for-nonprofits-2/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 07:00:56 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<description><![CDATA[via impactmax.wordpress.com Posted via web from policomm&#039;s posterous &#160;]]></description>
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<div class="posterous_quote_citation">via <a href="http://impactmax.wordpress.com/2009/09/01/a-5-step-quide-to-social-media-strategy-for-nonprofits/">impactmax.wordpress.com</a></div>
</p>
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<p style="font-size: 10px;">  <a href="http://posterous.com">Posted via web</a>   from <a href="http://policomm.posterous.com/a-5-step-quide-to-social-media-strategy-for-n">policomm&#039;s posterous</a>  </p>


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		<title>Do you Twit on Twitter?</title>
		<link>http://policomm.info/330/blog/do-you-twit-on-twitter/</link>
		<comments>http://policomm.info/330/blog/do-you-twit-on-twitter/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 08:18:53 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<description><![CDATA[Spring is just around the corner and we are led to believe that everyone is using TWITTER to tell the world what they are doing right now!  me &#8211; &#034;Typing a post about Twitter&#034;  Have a look at http://twitter.com/policomm and don&#039;t forget to press the follow me button! Sounds like garbage to you? Then you [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Twitter logo" src="ftp://policomm:RUb8*rIJ@mets.dreamhost.com/policomm.info/images/twitter_logo_125x29.png" alt="Twitter logo" width="125" height="29" />Spring is just around the corner and we are led to believe that everyone is using <a title="Twitter" href="http://twitter.com">TWITTER</a> to tell the world what they are doing right now!  me &#8211; &#034;Typing a post about Twitter&#034;  Have a look at <a title="policomm's twitter page" href="http://twitter.com/policomm">http://twitter.com/policomm</a> and don&#039;t forget to press the follow me button!</p>
<p>Sounds like garbage to you? Then you need to read <a title="Duct Tape marketing" href="http://www.ducttapemarketing.com/blog/2008/08/04/twitter-for-business/">Duct Tape Marketing</a>&#039;s guide “<a href="http://www.johnjantsch.com/TwitterforBusiness.pdf">Beginner’s Guide to Using Twitter for Business</a>”  You can learn how to:</p>
<p style="padding-left: 60px;"><em>1) Would you like a way to connect and network with others in your industry<br />
or others who share you views? It’s a good a tool for that.<br />
2) Would you like a way to get instant access to what’s being said, this<br />
minute, about your organization, people, products, or brand? It’s a good<br />
tool for that.<br />
3) Would you like a steady stream of ideas, content, links, resources, and<br />
tips focused on your area of expertise or interest? It’s a good tool for that.<br />
4) Would you like to monitor what’s being said about your customers to help<br />
them protect their brands? It&#039;s a good tool for that.</em></p>
<p>I tend to use Twitter only once in a while and mainly as an archive of thoughts or comments that are logged on the website <a title="POLICOMM's Twittering" href="http://policomm.info/news/twittering/">HERE</a></p>
<p>If you use TWITTER or love or hate it tell us your comments &#8230;</p>


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		<title>Thoughts on the eve of the election &#8230;.</title>
		<link>http://policomm.info/318/blog/thoughts-on-the-eve-of-the-election/</link>
		<comments>http://policomm.info/318/blog/thoughts-on-the-eve-of-the-election/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 08:36:12 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<description><![CDATA[“You see, when there is danger, a good leader takes the front line. But when there is celebration, a good leader stays in the back room. If you want the cooperation of human beings around you, make them feel that they are important. And you do that by being humble.” –Nelson Mandela “We trained hard, [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>“You see, when there is danger, a good leader takes the front line. But when there is celebration, a good leader stays in the back room. If you want the cooperation of human beings around you, make them feel that they are important. And you do that by being humble.” </p>
<p>–Nelson Mandela
</p></blockquote>
<blockquote><p> “We trained hard, but it seemed that every time we were beginning to form up in teams we would be reorganized. I was to learn later in life that we tend to meet any new situation by reorganizing. And a wonderful method it can be for creating the illusion of progress whilst producing confusion, inefficiency and demoralization.” </p>
<p>–Gaius Petronius, AD 66   </p></blockquote>


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		<title>Notes for inspiration and reflection</title>
		<link>http://policomm.info/207/blog/notes-for-inspiration-and-reflection/</link>
		<comments>http://policomm.info/207/blog/notes-for-inspiration-and-reflection/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 09:18:10 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<description><![CDATA[KEEP IT SIMPLE! What&#039;s the problem? Who cares? Your solution = Particular&#62;General&#62;Particular What? So What? Now What? &#8230; guide the conversation &#8230; what spreads wins &#8230; Don&#039;t communicate, facilitate &#8230; Information interchange &#8211; information is a one way street, conversation is not &#8230; Communication is the transfer of emotion All good concepts to adopt for [...]]]></description>
			<content:encoded><![CDATA[<p>KEEP IT SIMPLE!<br />
What&#039;s the problem? Who cares?</p>
<p>Your solution = Particular&gt;General&gt;Particular</p>
<p>What? So What? Now What?</p>
<p>&#8230; guide the conversation</p>
<p>&#8230; what spreads wins</p>
<p>&#8230; Don&#039;t communicate, facilitate</p>
<p>&#8230; Information interchange &#8211; information is a one way street, conversation is not</p>
<p>&#8230; Communication is the transfer of emotion</p>
<p><em><strong>All good concepts to adopt for daily interactions but easier said than done.</strong></p>
<p></em></p>
<div>I thought that I would share with everyone  some notes that I have  made  during my  reading of  various websites  loosely connected with Communications, Marketing, PR and Lobbying. My apologies for not being able to reference  the sources of the notes but I use  a very simple  copy and paste  process into my  &#039;Webnote&#039; module  on my <a href="http://netvibes.com/">Netvibes</a> page.</div>
<p>For more rigorous research and note taking I use <a href="http://www.evernote.com">Evernote</a> and <a href="http://www.clipmarks.com">Clipmaks</a> for extracts or for bookmarking &#8211; <a href="http://www.furl.net/">FURL</a> (great as it saves an actual copy of the web page not just a link.) and <a href="http://del.icio.us.com">Del.icio.us</a></p>
<p><strong><em>What tools do you use to keep track of all the gems that you find across the web?</em></strong></p>
<p>[NOTE: first published 23 April 2007 ]</p>


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