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How to Power your website
This site is built and powered by WordPress using the Semiologic theme developed by Denis de Bernardy with the implementation of his Semiologic Pro package. Denis and the Semiologic Community Forum give excellent support and problem solving.
The site uses extensively Plugins found in the Semiologic Pro package and other sources. The use of these Plugins [...]

Cool colours for your PR Tools
Adobe Labs released a very useful tool for anyone that would like to learn about combining colours or creating what they call colour themes. The tool is called kuler.
Need to know what accent colors might go with your colour logo?
Visit kuler, go through the popular combinations, and click on one that contains your [...]

How to do Distributed Publishing …
The following article gives an insight to 'distributed publishing'. (The article appears here using the method described) It is a very long article but worth reading, so I ask you to click on the page 2 link below to read it all at once.

Lorem ipsum dolor sit amet
Have you ever wondered where the junk text you often see in sample templates or trial websites comes from? In short it has been used by printers since the 1500s and actually is not total garbage but is extracts from a latin text written in 45BC.
Check out www.lipsum.org/ for the what/why and where? info and [...]

Is this the new PR Tool ?
The popular YouTube, MySpace and Secondlife websites are continuing to grab the IT and PR headlines and are fast becoming the most viewed sites for many people. As well as the frivolous, personal or scandalous content some serious content is featuring in the top ten lists.
Who would have thought that a video made by [...]

What has Europe ever done for us?
The European Movement International campaign Speak up Europe has begun and aims to ignite a lively debate about the European Union (EU) and its future.

"We want to know what you think the EU should do and not do, where it should engage itself and how it should do it… Have your say, join [...]
Who gave me this? … the Business Card ritual
UPDATE: Patrick Carney of Referrals for Life gives us:
Ten Commandments of Networking at a Business Event
Sound advice - reflect now on which commandment do you break most often.
Originally posted 06 june 2006
>> Chris Brogan at The Business Card Game - lifehack.org reminds us again of the use of the Business Card ritual.
Do you [...]

Your Contribution to Global Warming or is it just PR?
On the eve of todays UN report that points the finger at all of us for warming up our planet, many city landmarks in Europe turned off the lights for 5 minutes. A gesture to bring attention to the issue of global warming. I had good intentions of personally doing it but simply forgot to [...]

New Year … New Look … New Features for PR Tools 4U

Much of the software that powers this website has been upgraded recently so it seemed opportune to refresh the site and give you all a fresh look at PR Tools 4U.

A new feature that brings you more insight to PR, Marketing, Communications and Lobbying is the WEB CLIPPINGS LIST (courtesy of NewsGator Online)in [...]

"Iâ€™m the CEO; itâ€™s what I do!" … Crisis Communications
Ed Lee poses an interesting question for all you spin doctors, maybe even a new party game? :-
Blogging Me Blogging You -
How would you deal with this crisis?Your CEO gets drunk at an official reception, stumbles home through the streets, loses his Blackberry, his security card and his laptop. He then climbs into an [...]

Â© … useless or necessary?
PlagiarismToday Â» Why Use Copyright Notices?
Copyright notices, along with the famed Â© symbol, are archaic relics of a bygone era. Rendered obsolete by the Copyright Act of 1976 and the Berne convention, the copyright notice has been virtually useless legally for nearly three decades.

PlagarismToday gives a good insight into the complex world of [...]

travels with ipod
An old link but good to get thinking about how we use the latest technology.
Travels with iPod @ National Geographic Traveler
Ubiquitous MP3 players have altered the way we travel.
Electronic devices such as BlackBerrys and Treos changed business trips. Now MP3 portable music playersâ€”most notably the industryâ€™s standard-bearer, Appleâ€™s iPodâ€”are fast doing the same for [...]
Keep on digging …
Not a PR tool but great fun and a good way to ease back into posting again.
If you dig straight down, where will you end up?
Countless children (and adults) have wondered where they would end up if they started digging straight down (ignoring the material and methods). Now we have the answer! Most [...]
More media-savvy: it's the girl
They mature more quickly, are said to be more responsible and do better at school. Now media-savvy girls are putting another one over the boys by leading the digital communications revolution. After one of the most comprehensive studies of the effect on children of the explosion in media choices of the past 15 years, the [...]

Digital Photography Success - the How and Why or at least a good guide.
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Taking pictures with a digital camera can be easy. Just point the camera in the direction of your intended subject and push the button. Taking great pictures is a little more complicated. You need to know the basics of image composition, lighting, and how to develop an eye for detail. Digital Photography Success shows [...]

3 lessons to learn from the confusion at the MarketingSherpa Awards
1. When initiating a response from your readers make sure that your web server can cope with a volume response. It seems that MarketingSherpa Awards failed in this respect and many could not cast their votes. When this was realised, voters were redirected to another server that looked very unlike the original site (and [...]

Vote early … vote for 'PR Tools 4U' now
PR Tools 4U has reached the final voting list for an award in the PR Blog category of the MarketingSherpa Awards.
Its great to have got on the list, so go Vote for us now. I am tempted to use the old election slogan "Vote early, Vote often!".
Seriously, I've learnt a lot since [...]