listing

Nominate PR Tools 4 U
It's time once again for the Marketing Sherpa Blog Awards
If you find this blog helpful or inspirational feel free to visit the Marketing Sherpa Blog Awards and nominate 'PR Tools 4 U' at http://policomm.info/ as a blog in the PR category.
Thanks for your support for 'PR Tools 4 U' … Ray
Ask Mum … WOMM is the buzz!
The buzz amongst the marketing industry today seems to be 'Word of Mouth Marketing' or WOMM for short. It even has its own Association WOMMA and of course its own conference next week WOMBAT 2 and the WOMBAT Blog. Their website is an interesting example of utilising all the available tools for getting the message [...]

Cake baking competition - the new EU PR tool
The EU is planning to stage a Eurovision-style song contest and organise cake-baking competitions, under a public relations offensive celebrating the 50th birthday of the EU next year.
Did they see my post 'Morning Coffee Promotions taste good'?
There will also be a slogan and Logo competition - The ultimate choice for the logo and slogan [...]

Here is where it's at … The Buzz for Teens and Tweens!
Tina Wells, CEO of Buzz Marketing Group in OMMA the magazine of Online Media, Marketing and Advertising. says (… and I have no idea whether it is right or not for the rest of the world)
(US?)Teens and tweens are drawn to Web sites that engage them on multiple interactive platforms, hold their ever-shrinking attention span, [...]

How journalists tell us the stories
For those interested in sharpening their reporting skills, 2 new handbooks are available online.
International Journalistsâ€™ Network
Handbooks on covering war crimes and politics now online
Journalists interested in improving their coverage of war crimes or politics can download two new handbooks, free of charge. The Africa program of the Institute for War and Peace Reporting [...]

Your audiences could thank you for this tool
An update to our And the next presentation is â€¦ zzzzzzzzz!
Give your audiences notice of how much more of your presentation is left:-
The PowerPoint thermometer adds a little time strip to the bottom of your presentation and allows you and your audience to monitor how far along you are in your presentation.
Tools for information overload
Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that 63 percent of large companies plan to syndicate content via Really Simple Syndication (RSS) by the end of 2006. According to a new report: "RSS Comes of Age: Budgeting, Deploying, and Measuring RSS" by JupiterResearch Senior [...]

Does Multicultural Marketing work for You?
Multicultural: Multicultural Marketing
As a core unit within the full-service firm, Edelman's Multicultural practice works seamlessly to deliver targeted initiatives to bridge the cultural gaps of language, ethnicity and lifestyle, and ensure that programs speak to the interests, needs, and values of these communities.
Do you or your clients pitch your services to a multicutural audience? [...]

10 Stories the world should hear more about
This news release and link speak for themselves, WE just need to read them and tell our friends.

2006 LIST OF '10 STORIES THE WORLD SHOULD HEAR MORE ABOUT'
Concerned that some issues continue not to receive sustained media attention or slip off the radar screen, the United Nations Department of Public Information (DPI) has unveiled [...]
"huh? … We do stuff " - the world's most dynamic e-business marketing, design and consulting agency.
"Welcome to the world's most dynamic e-business marketing, design and consulting agency. We provide distinct clients with groundbreaking business strategies and cutting-edge designs to aggressively and creatively compete in a changing economy."
Do you believe it? Yes? then hit this link for Huh? and laugh at yourself. (link originally posted by Fast Company Now )
Seriously, [...]

Design meets Technology … a must have communication tool
Is this the face of the trusty mobile phone of the future?
I want one now!
YouTube - Nokia 888 Design

Marketing - Street billboards to give you a ring
It is the latest twist in the budding niche of mobile marketing. Sometimein the next few weeks, French billboards will be able to speak to yourmobile phone - but only with your permission. When participating usersare near an active advertisement - it could be part of a billboard or abus shelter poster - their phones [...]
Morning Coffee Promotions taste good!
I couldn't resist this one!

Make your own Morning Coffee Biscuit promotion tool at Bokstavskex
As I understand it the Q and W are missing …
Warning: Do not Dunk them too long in your coffee!

Lobbyists told to Control Themselves
EurActiv writes (with a good dossier on the issue):
The European transparency initiative is welcomed across the board by EU public affairs professionals. But the positive statements cover up deep uneasiness over how far regulation should go and who should be included.
Launching his Green Paper on a European Transparency Initiative on 3 May, Commission Vice-President Siim [...]
Anybody out there?
BBC NEWS | UK | UFO study finds no sign of aliens
A confidential Ministry of Defence report on Unidentified Flying Objects has concluded that there is no proof of alien life forms.
The report, which was completed in 2000 and stamped "Secret: UK Eyes Only", has been made public for the first time.
Only a [...]

And the next presentation is … zzzzzzzzz!
We all at some time have to make a presentation to a meeting or conference or have to sell ourselves to a potential client. Knowing what to say is only half the task, the other is how do you do it.
Fast Company Nowmakes some suggestions for Persuasive Presentations
Josh Gordon, author of the new book "Presentations [...]
Blue is the new black!
Do the colours used on a website turn you off or on?
Exclusive Concepts' Internet Marketing Blog: Color Preferences says

* Blue is everyone's favorite color, regardless of age or gender. Although men like it more than women.
* Green is very popular with the under 18 set [...]

Vote for Us … you know it all makes sense!
Whilst TV campaiging is still the big tool for elections, an online presence is becoming the norm. That is not only for getting the message out but particularly in the US, a source of cash donations and supporters commitment.
What's your advice for a commanding online campaign?
Politics Online gives a review of the Italian campaign [...]