Friday June 2, 2006

• Here is where it's at … The Buzz for Teens and Tweens!

  Tina Wells, CEO of Buzz Marketing Group in OMMA the magazine of Online Media, Marketing and Advertising. says (… and I have no idea whether it is right or not for the rest of the world)
  (US?)Teens and tweens are drawn to Web sites that engage them on multiple interactive platforms, hold their ever-shrinking attention span, [...]

Saturday May 20, 2006

• Does Multicultural Marketing work for You?

  Multicultural: Multicultural Marketing
  As a core unit within the full-service firm, Edelman's Multicultural practice works seamlessly to deliver targeted initiatives to bridge the cultural gaps of language, ethnicity and lifestyle, and ensure that programs speak to the interests, needs, and values of these communities.
  Do you or your clients pitch your services to a multicutural audience? [...]

Monday March 13, 2006

• business failure

  CONFERENCE
  Insolvency and Fresh Start after Business Failure
  Enterprise Europe, Brussels, 28 February 2006 - The Directorate-General for Enterprise and Industry is organising a "Conference on Insolvency and Fresh Start" in Brussels on 28 March. It will focus on ways of preventing bankruptcy, tackling the stigma attached to business failure and promoting a fresh start subsequent to [...]

Friday February 10, 2006

• Do we have a story for you!

  From The Economist print edition
  “NEWS is what someone wants to suppress. Everything else is advertising,” said Reuven Frank, a former head of NBC news.
  Discuss!

Sunday January 15, 2006

• Lobbying is outdated

  Euractiv reports that in an analysis, Dr. Stefan Schepers, from the European Institute of Public Administration (EIPA), shows how lobbying has evolved historically. He argues that the traditional antagonistic style of lobbying is outdated. Click here to read the article in full
  The author suggests that lobbyists should look for “new methods for collective learning [...]