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	<title>POLICOMM &#187;  PR Tools</title>
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	<link>http://policomm.info</link>
	<description>... making change happen   ... influencing tomorrow&#039;s decisions today.</description>
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		<copyright>2006-2007 </copyright>
	<managingEditor>policomm@gmail.com (POLICOMM)</managingEditor>
	<webMaster>policomm@gmail.com (POLICOMM)</webMaster>
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		<title>POLICOMM</title>
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	<itunes:summary>... making change happen   ... influencing tomorrow's decisions today.</itunes:summary>
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	<itunes:category text="Society &#38; Culture" />
	<itunes:author>POLICOMM</itunes:author>
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		<itunes:name>POLICOMM</itunes:name>
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		<item>
		<title>Do you Twit on Twitter?</title>
		<link>http://policomm.info/330/blog/do-you-twit-on-twitter/</link>
		<comments>http://policomm.info/330/blog/do-you-twit-on-twitter/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 08:18:53 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
				<category><![CDATA[ PR Tools]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[Highlights]]></category>
		<category><![CDATA[listing]]></category>
		<category><![CDATA[PR Tools]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://346313007</guid>
		<description><![CDATA[Spring is just around the corner and we are led to believe that everyone is using TWITTER to tell the world what they are doing right now!  me &#8211; &#034;Typing a post about Twitter&#034;  Have a look at http://twitter.com/policomm and don&#039;t forget to press the follow me button! Sounds like garbage to you? Then you [...]]]></description>
			<content:encoded><![CDATA[<p><img title="Twitter logo" src="ftp://policomm:RUb8*rIJ@mets.dreamhost.com/policomm.info/images/twitter_logo_125x29.png" alt="Twitter logo" width="125" height="29" />Spring is just around the corner and we are led to believe that everyone is using <a title="Twitter" href="http://twitter.com">TWITTER</a> to tell the world what they are doing right now!  me &#8211; &#034;Typing a post about Twitter&#034;  Have a look at <a title="policomm's twitter page" href="http://twitter.com/policomm">http://twitter.com/policomm</a> and don&#039;t forget to press the follow me button!</p>
<p>Sounds like garbage to you? Then you need to read <a title="Duct Tape marketing" href="http://www.ducttapemarketing.com/blog/2008/08/04/twitter-for-business/">Duct Tape Marketing</a>&#039;s guide “<a href="http://www.johnjantsch.com/TwitterforBusiness.pdf">Beginner’s Guide to Using Twitter for Business</a>”  You can learn how to:</p>
<p style="padding-left: 60px;"><em>1) Would you like a way to connect and network with others in your industry<br />
or others who share you views? It’s a good a tool for that.<br />
2) Would you like a way to get instant access to what’s being said, this<br />
minute, about your organization, people, products, or brand? It’s a good<br />
tool for that.<br />
3) Would you like a steady stream of ideas, content, links, resources, and<br />
tips focused on your area of expertise or interest? It’s a good tool for that.<br />
4) Would you like to monitor what’s being said about your customers to help<br />
them protect their brands? It&#039;s a good tool for that.</em></p>
<p>I tend to use Twitter only once in a while and mainly as an archive of thoughts or comments that are logged on the website <a title="POLICOMM's Twittering" href="http://policomm.info/news/twittering/">HERE</a></p>
<p>If you use TWITTER or love or hate it tell us your comments &#8230;</p>


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		<item>
		<title>Notes for inspiration and reflection</title>
		<link>http://policomm.info/207/blog/notes-for-inspiration-and-reflection/</link>
		<comments>http://policomm.info/207/blog/notes-for-inspiration-and-reflection/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 09:18:10 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
				<category><![CDATA[ PR Tools]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[listing]]></category>

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		<description><![CDATA[KEEP IT SIMPLE! What&#039;s the problem? Who cares? Your solution = Particular&#62;General&#62;Particular What? So What? Now What? &#8230; guide the conversation &#8230; what spreads wins &#8230; Don&#039;t communicate, facilitate &#8230; Information interchange &#8211; information is a one way street, conversation is not &#8230; Communication is the transfer of emotion All good concepts to adopt for [...]]]></description>
			<content:encoded><![CDATA[<p>KEEP IT SIMPLE!<br />
What&#039;s the problem? Who cares?</p>
<p>Your solution = Particular&gt;General&gt;Particular</p>
<p>What? So What? Now What?</p>
<p>&#8230; guide the conversation</p>
<p>&#8230; what spreads wins</p>
<p>&#8230; Don&#039;t communicate, facilitate</p>
<p>&#8230; Information interchange &#8211; information is a one way street, conversation is not</p>
<p>&#8230; Communication is the transfer of emotion</p>
<p><em><strong>All good concepts to adopt for daily interactions but easier said than done.</strong></p>
<p></em></p>
<div>I thought that I would share with everyone  some notes that I have  made  during my  reading of  various websites  loosely connected with Communications, Marketing, PR and Lobbying. My apologies for not being able to reference  the sources of the notes but I use  a very simple  copy and paste  process into my  &#039;Webnote&#039; module  on my <a href="http://netvibes.com/">Netvibes</a> page.</div>
<p>For more rigorous research and note taking I use <a href="http://www.evernote.com">Evernote</a> and <a href="http://www.clipmarks.com">Clipmaks</a> for extracts or for bookmarking &#8211; <a href="http://www.furl.net/">FURL</a> (great as it saves an actual copy of the web page not just a link.) and <a href="http://del.icio.us.com">Del.icio.us</a></p>
<p><strong><em>What tools do you use to keep track of all the gems that you find across the web?</em></strong></p>
<p>[NOTE: first published 23 April 2007 ]</p>


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		<item>
		<title>e-Petitions &#8230; making change happen</title>
		<link>http://policomm.info/305/blog/e-petitions-making-change-happen/</link>
		<comments>http://policomm.info/305/blog/e-petitions-making-change-happen/#comments</comments>
		<pubDate>Thu, 22 May 2008 10:17:14 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
				<category><![CDATA[ PR Tools]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Front Page]]></category>
		<category><![CDATA[listing]]></category>

		<guid isPermaLink="false">http://policomm.info/listing/305/e-petitions-making-change-happen/</guid>
		<description><![CDATA[Electronic petions or e-petitions are quite popular at present. Be they about Tibet or women in the&#160; catholic synod they give a very easy way for petitioners to support their favorite cause from the comfort of their computer chair &#8211; even if our in-boxes can get overwhelmed by pleas to support right now! I have [...]]]></description>
			<content:encoded><![CDATA[<p>Electronic petions or e-petitions are quite popular at present. Be they about Tibet or women in the&nbsp; catholic synod they give a very easy way for petitioners to support their favorite cause from the comfort of their computer chair &#8211; even if our in-boxes can get overwhelmed by pleas to support right now!</p>
<p><img width="79" height="81" align="bottom" alt="Touchepas2.jpg" src="/wp-content/uploads/image/Touchepas2.jpg" />I have to own up to being the author of one such campaign &#8211; Hands off our Coops!&nbsp; The e-petition is powered by <a href="http://gopetition.com">gopetition.com</a> for free. The online software gives a good selection of management tools to keep track of thousands of signatures albiet with the ubiquitous (not too intrusive) google ads. There are many other on-line petition sites but this one seemed to me the most robust and easy to manage. The trick with&nbsp; all such campaigns&nbsp; is the&nbsp; effectiveness of the&nbsp; publicity &#8211; an existing network that can be set running virally is the key. Petitions supporting football issues seem to do this without any effort.</p>
<p>Have you used on-line petitions? Tell us your experiences and whilst you are at it&nbsp; sign the <a href="http://www.gopetition.com/petitions/hands-off-our-coops.html">&quot;Hands off our Coops!&quot;</a> petition</p>


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		<title>How POLICOMM &quot;&#8230; makes change happen&quot;</title>
		<link>http://policomm.info/122/blog/change-strategy-networks/</link>
		<comments>http://policomm.info/122/blog/change-strategy-networks/#comments</comments>
		<pubDate>Sun, 11 Nov 2007 06:28:23 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
				<category><![CDATA[ PR Tools]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[listing]]></category>

		<guid isPermaLink="false">http://www.policomm.info/2006/11/28/how-policomm-influences-tomorrows-decisions-today/</guid>
		<description><![CDATA[&#8230; &#039;making change happen&#039; &#8230;To achieve this aim it is critical to not only disseminate information and generate awareness but also to employ the disciplines of listening, clarifying and persuading. &#8230;The strategies that are the most successful are the ones that utilise the maximum available expertise and that activate the most relevant networks of influence. [...]]]></description>
			<content:encoded><![CDATA[<p><font size="3" face="Arial"><strong><em> &#8230; &#039;making change happen&#039; </p>
<p></em></strong></font></p>
<div align="justify"><font size="3" face="Arial" color="#000000">&#8230;<strong>To achieve</strong> this aim it is critical to not only disseminate information and generate awareness but also to employ the disciplines of listening, clarifying and persuading.  &#8230;<strong>The strategies</strong> that are the most successful are the ones that utilise the maximum available expertise and that activate the most relevant networks of influence.</font><font size="3"> </font><br />
<font size="3"> </font><br />
<font size="3"> </font>  <font size="3" face="Arial"><strong>&#8230; Code of Conduct </strong></font><br />
<font size="3"> </font><br />
<font size="3"> </font>  <font size="3" face="Arial"><strong>POLICOMM </strong></font><font size="3"> subscribes to the highest ethical standards in our work, both in terms of the confidentiality and discretion with which we deal with our clients affairs and in the manner of our interaction and dealings with decision-makers. </font><br />
<font size="3"> </font> <br />
<font size="2" face="Arial" color="#000000"><em><strong>If </strong></em></font><font face="Arial"><strong>POLICOMM </strong></font><strong><em>could add value to your work and you want to <font face="Arial"> &quot;&#8230;make change happen&quot; </font><a href="mailto:policomm@gmail.com">contact us</a> and together we could design a strategy to meet and even exceed your goals.</em></strong></div>


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		<title>Succeed at Managing your PR and Reputation</title>
		<link>http://policomm.info/107/blog/managing-your-pr-and-reputation/</link>
		<comments>http://policomm.info/107/blog/managing-your-pr-and-reputation/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 07:00:10 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
				<category><![CDATA[ PR Tools]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[listing]]></category>

		<guid isPermaLink="false">http://www.policomm.info/2006/05/08/managing-your-pr-and-reputation/</guid>
		<description><![CDATA[The services POLICOMM offer include: * Research on, and analysis of, the relevant political issues of the day. * Support for political briefing and contact activities. * Identification of key decision makers and policy influencers. * Strategic advice on the most effective means of approaching decision-makers. * Help in creating strategic alliances and working with [...]]]></description>
			<content:encoded><![CDATA[<p>The services <strong>POLICOMM</strong> offer include:</p>
<p>* <strong>Research</strong> on, and analysis of, the relevant political issues of the day.</p>
<p>* <strong>Support </strong>for political briefing and contact activities.</p>
<p>* <strong>Identification </strong>of key decision makers and policy influencers.</p>
<p>* <strong>Strategic advice </strong>on the most effective means of approaching decision-makers.</p>
<p>* <strong>Help</strong> in creating strategic alliances and working with third parties.</p>
<p>* <strong>Early warning </strong>of forthcoming legislation and major policy initiatives.</p>
<p>* <strong>Web Page Editing and Content management   </strong></p>
<p>* <strong>Communication Management</strong> with members/clients using audio, video, weblogs, newsfeeds, email alerts and newsletters.</p>
<p>If <strong>POLICOMM</strong> could add value to your work and you want to &#039;<strong><em>make change happen&#039;</em></strong>  <a href="http://www.policomm.info/contact-details/">contact us</a> and together we could design a strategy to meet and even exceed your goals.</p>


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		<title>Communication with Respect</title>
		<link>http://policomm.info/263/blog/communication-with-respect/</link>
		<comments>http://policomm.info/263/blog/communication-with-respect/#comments</comments>
		<pubDate>Tue, 31 Jul 2007 08:45:42 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
				<category><![CDATA[ PR Tools]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[listing]]></category>

		<guid isPermaLink="false">http://policomm.info/listing/263/communication-with-respect/</guid>
		<description><![CDATA[The internet is great for finding information and publicising your opinions and views but sadly there is a growing tendency for the intolerance of others&#039; views and there are sustained attempts to abuse and intimidate individuals. This issue was recently addressed at a conference: the 5th International forum on Online Dispute resolution in Liverpool, England [...]]]></description>
			<content:encoded><![CDATA[<p>The internet is great for finding information and publicising your opinions and views but sadly there is a growing tendency for the intolerance of others&#039; views and there are sustained attempts to abuse and intimidate individuals.</p>
<p>This issue was recently addressed at a conference<a href="http://odr.info/liverpool/">: the 5th International forum on Online Dispute resolution in Liverpool, England</a> (I didn&#039;t attend) The conference adopted a Respect Pledge for use with Information and Communication Technology (ICT). I have signed up to this <a href="http://respectpledge.org">pledge.</a></p>
<p><a href="http://respectpledge.org"><img width="150" height="81" align="bottom" src="/wp-content/uploads/image/bigrespectpledgebug.gif" alt="bigrespectpledgebug.gif" /></a></p>
<p>In short I pledge to:</p>
<p><em>&bull; communicate online with respect<br />
&bull; listen carefully to others in order to understand their perspectives<br />
&bull; take responsibility for their words and actions<br />
&bull; keep criticism constructive<br />
&bull; respect diversity and be tolerant of differences</p>
<p></em></p>
<p><em>We embrace full and open communication and recognize the unique opportunity for expression in the online environment. We support freedom of speech and reject censorship. These principles are not intended to address what ideas can be expressed, but rather the tone with which communications take place.&rdquo;</em></p>
<p><em>If you communicate online I encourage you to take the pledge at <a href="http://respectpledge.org">Respect Pledge.</a></em> Thank you</p>
<p>&nbsp;Look at <a href="http://policomm.info/mission">About POLICOMM</a> for more information regarding our &#039;code of conduct&#039;</p>
<p>&nbsp;</p>


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		<title>openess, modernity and oceans?</title>
		<link>http://policomm.info/257/blog/openess-modernity-and-oceans/</link>
		<comments>http://policomm.info/257/blog/openess-modernity-and-oceans/#comments</comments>
		<pubDate>Mon, 09 Jul 2007 09:38:56 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<description><![CDATA[The Portugal 2007 logo reveals a Portuguese view of the visual representation of the Presidency of the European Union. &#160;&#160; &#160; The &#34;Blue flower&#34; is a symbol of today&#039;s Portugal: modernity, harmony, the oceans, transparency and openness to the future. The petals are arranged freely but concentrically, symbolising the individual contribution of each Member State [...]]]></description>
			<content:encoded><![CDATA[<p align="justify">The Portugal 2007 logo reveals a Portuguese view of the visual representation of the Presidency of the European Union.</p>
<p align="justify"><img width="450" height="399" align="bottom" alt="Logos_Portugal_2007.jpg" src="/wp-content/uploads/image/Logos_Portugal_2007.jpg" />&nbsp;&nbsp; &nbsp;</p>
<p align="justify"><em>The &quot;Blue flower&quot; is a symbol of today&#039;s Portugal: modernity, harmony, the oceans, transparency and openness to the future. </em></p>
<p align="justify"><em>The petals are arranged freely but concentrically, symbolising the individual contribution of each Member State to the joint endeavour of building Europe.</em></p>
<p>At least the explanation is a little less pretentious than usual. What does the logo say for you?</p>
<p>Check out our previous &#039;logo&#039; related posts:</p>
<p><a href="http://policomm.info/listing/125/does-the-logo-says-it-all-for-you/">http://policomm.info/listing/125/does-the-logo-says-it-all-for-you/</a></p>
<p><a href="http://policomm.info/listing/234/the-logo-says-it-all/">http://policomm.info/listing/234/the-logo-says-it-all/</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>


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		<title>Hello! I&#039;m Gordon Brown. I govern Britain &#8230;</title>
		<link>http://policomm.info/252/blog/hello-im-gordon-brown-i-govern-britain/</link>
		<comments>http://policomm.info/252/blog/hello-im-gordon-brown-i-govern-britain/#comments</comments>
		<pubDate>Wed, 04 Jul 2007 17:13:48 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<description><![CDATA[Make friends and influence them &#8230; A new dawn for Europe; new, new, new and change, change, change for the UK government and Tony Blair is off to the Middle East to form New Hamas and New Fatah. You may be skeptical about real change happening or are optimistic for moving forward but the scenery [...]]]></description>
			<content:encoded><![CDATA[<p>Make friends and influence them &#8230;</p>
<p>A <a href="http://www.consilium.europa.eu/ueDocs/cms_Data/docs/pressData/en/ec/94932.pdf">new dawn for Europe</a>; new, new, new and change, change,<a href="http://news.bbc.co.uk/2/shared/spl/hi/guides/456900/456937/html/default.stm"> change for the UK government</a> and Tony Blair is off to the Middle East to form New Hamas and New Fatah.</p>
<p>You may be skeptical about real change happening or are optimistic for moving forward but the scenery and the arenas for influencing decision making are certainly different today or are likely to be in the near future.</p>
<p>These events of the past week or so offer opportunities for lobbysts and PR practitioners to recast their programmes to influence Public Affairs. Are we ready to do this and have we got the tools to make effect? Every new administration is keen to be seen to be listening to, consulting with and understanding what they now call their stakeholders. The new Europe and Gordon Brown&#039;s ministers will no different.</p>
<p>Strike now whilst the iron is hot and reset the networks of influence. Exploit the inexperience of the new brooms and use your experience and knowledge to get a foot in the door. All cliches, but in reality, its what your competitors who are worth anything will be doing.</p>
<p><img width="400" height="300" align="bottom" alt="polarised peacock.JPG" src="/wp-content/uploads/image/polarised peacock.JPG" />Don&#039;t just rely on the blogs and Web2.0 apps, get in their faces and shake their hands. Be like a peacock and make a show! All the so-called advisors need the knowledge and they are keen to impress their new or not so new bosses. Make sure it is your message and is your network that is the one that is called upon to stand next to them and to guide the conversations.</p>


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		<title>RSS feed broken</title>
		<link>http://policomm.info/243/blog/rss-feed-broken/</link>
		<comments>http://policomm.info/243/blog/rss-feed-broken/#comments</comments>
		<pubDate>Sat, 16 Jun 2007 06:34:34 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
				<category><![CDATA[ PR Tools]]></category>
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		<guid isPermaLink="false">http://policomm.info/?p=243</guid>
		<description><![CDATA[&#160;&#160;&#160;&#160; Some of you may be experiencing trouble with the RSS feeds for this site, my apologies for this. For some reason the feed address has changed and now does not validate. This post is also part of my testing procedures so please bare with me. Thanks &#8230; Ray PS if any one has ideas [...]]]></description>
			<content:encoded><![CDATA[<p><img width="50" height="19" align="bottom" src="/wp-content/uploads/image/rss.gif" alt="rss.gif" />&nbsp;&nbsp;&nbsp;&nbsp; Some of you may be experiencing trouble with the RSS feeds for this site, my apologies for this. For some reason the feed address has changed and now does not validate. This post is also part of my testing procedures so please bare with me.</p>
<p>Thanks &#8230; Ray</p>
<p>PS if any one has ideas how to fix the problem please do not hesitate to put your ideas in the comments.</p>
<p>&nbsp;</p>
<p><strong>UPDATE:</strong></p>
<p>Problem seems to be resolved &#8211; a conflict with a plug-in (external links?) and an issue whether using www. or&nbsp; not.</p>
<p>Let me know if problems continue to exist</p>


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		<title>Twitter being added!</title>
		<link>http://policomm.info/235/blog/twitter-being-added/</link>
		<comments>http://policomm.info/235/blog/twitter-being-added/#comments</comments>
		<pubDate>Wed, 06 Jun 2007 15:14:07 +0000</pubDate>
		<dc:creator>policomm</dc:creator>
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		<description><![CDATA[Warning! &#8230; I am trying out a new plugin to enable me to make short comments that will appear in the right hand sidebar &#8211; Twittering. I am using Alex King&#039;s &#039;Twitter Tools&#039; plugin that uses the Twitter application. Things may go horribly wrong or hopefully work very well. The initial result may be some [...]]]></description>
			<content:encoded><![CDATA[<p><img width="100" height="75" align="left" alt="screwdriver2.jpg" src="/wp-content/uploads/image/screwdriver2.jpg" /><img src="/wp-content/plugins/sem-wysiwyg/fckeditor/editor/images/smiley/msn/lightbulb.gif" alt="" /> Warning! &#8230; I am trying out a new plugin to enable me to make short comments that will appear in the right hand sidebar &#8211; Twittering. I am using Alex King&#039;s <a href="http://alexking.org/projects/wordpress/readme?project=twitter-tools">&#039;Twitter Tools&#039; </a>plugin that uses the <a href="http://twitter.com/">Twitter </a>application. Things may go horribly wrong or hopefully work very well. The initial result may be some very odd posts.</p>
<p>Thanks for your patience!</p>


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