PR Tools

New Year … New Look … New Features for PR Tools 4U

Much of the software that powers this website has been upgraded recently so it seemed opportune to refresh the site and give you all a fresh look at PR Tools 4U.

A new feature that brings you more insight to PR, Marketing, Communications and Lobbying is the WEB CLIPPINGS LIST (courtesy of NewsGator Online)in [...]

Â© … useless or necessary?
PlagiarismToday Â» Why Use Copyright Notices?
Copyright notices, along with the famed Â© symbol, are archaic relics of a bygone era. Rendered obsolete by the Copyright Act of 1976 and the Berne convention, the copyright notice has been virtually useless legally for nearly three decades.

PlagarismToday gives a good insight into the complex world of [...]

More media-savvy: it's the girl
They mature more quickly, are said to be more responsible and do better at school. Now media-savvy girls are putting another one over the boys by leading the digital communications revolution. After one of the most comprehensive studies of the effect on children of the explosion in media choices of the past 15 years, the [...]

3 lessons to learn from the confusion at the MarketingSherpa Awards
1. When initiating a response from your readers make sure that your web server can cope with a volume response. It seems that MarketingSherpa Awards failed in this respect and many could not cast their votes. When this was realised, voters were redirected to another server that looked very unlike the original site (and [...]

Vote early … vote for 'PR Tools 4U' now
PR Tools 4U has reached the final voting list for an award in the PR Blog category of the MarketingSherpa Awards.
Its great to have got on the list, so go Vote for us now. I am tempted to use the old election slogan "Vote early, Vote often!".
Seriously, I've learnt a lot since [...]

Nominate PR Tools 4 U
It's time once again for the Marketing Sherpa Blog Awards
If you find this blog helpful or inspirational feel free to visit the Marketing Sherpa Blog Awards and nominate 'PR Tools 4 U' at http://policomm.info/ as a blog in the PR category.
Thanks for your support for 'PR Tools 4 U' … Ray
Ask Mum … WOMM is the buzz!
The buzz amongst the marketing industry today seems to be 'Word of Mouth Marketing' or WOMM for short. It even has its own Association WOMMA and of course its own conference next week WOMBAT 2 and the WOMBAT Blog. Their website is an interesting example of utilising all the available tools for getting the message [...]

Cake baking competition - the new EU PR tool
The EU is planning to stage a Eurovision-style song contest and organise cake-baking competitions, under a public relations offensive celebrating the 50th birthday of the EU next year.
Did they see my post 'Morning Coffee Promotions taste good'?
There will also be a slogan and Logo competition - The ultimate choice for the logo and slogan [...]

How journalists tell us the stories
For those interested in sharpening their reporting skills, 2 new handbooks are available online.
International Journalistsâ€™ Network
Handbooks on covering war crimes and politics now online
Journalists interested in improving their coverage of war crimes or politics can download two new handbooks, free of charge. The Africa program of the Institute for War and Peace Reporting [...]

Your audiences could thank you for this tool
An update to our And the next presentation is â€¦ zzzzzzzzz!
Give your audiences notice of how much more of your presentation is left:-
The PowerPoint thermometer adds a little time strip to the bottom of your presentation and allows you and your audience to monitor how far along you are in your presentation.
Tools for information overload
Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that 63 percent of large companies plan to syndicate content via Really Simple Syndication (RSS) by the end of 2006. According to a new report: "RSS Comes of Age: Budgeting, Deploying, and Measuring RSS" by JupiterResearch Senior [...]

Does Multicultural Marketing work for You?
Multicultural: Multicultural Marketing
As a core unit within the full-service firm, Edelman's Multicultural practice works seamlessly to deliver targeted initiatives to bridge the cultural gaps of language, ethnicity and lifestyle, and ensure that programs speak to the interests, needs, and values of these communities.
Do you or your clients pitch your services to a multicutural audience? [...]

Marketing - Street billboards to give you a ring
It is the latest twist in the budding niche of mobile marketing. Sometimein the next few weeks, French billboards will be able to speak to yourmobile phone - but only with your permission. When participating usersare near an active advertisement - it could be part of a billboard or abus shelter poster - their phones [...]
Morning Coffee Promotions taste good!
I couldn't resist this one!

Make your own Morning Coffee Biscuit promotion tool at Bokstavskex
As I understand it the Q and W are missing …
Warning: Do not Dunk them too long in your coffee!

And the next presentation is … zzzzzzzzz!
We all at some time have to make a presentation to a meeting or conference or have to sell ourselves to a potential client. Knowing what to say is only half the task, the other is how do you do it.
Fast Company Nowmakes some suggestions for Persuasive Presentations
Josh Gordon, author of the new book "Presentations [...]
Blue is the new black!
Do the colours used on a website turn you off or on?
Exclusive Concepts' Internet Marketing Blog: Color Preferences says

* Blue is everyone's favorite color, regardless of age or gender. Although men like it more than women.
* Green is very popular with the under 18 set [...]

Fix a date with Lynda …
Have you ever thought you are not really using the full potential of the numerous software programmes that eat up your hard disc capacity?
They may all have Help buttons but how do you know what to look for if you have no clue that the progamme can actually do that killer short-cut that would [...]