What do 'Logos' say to you? Just how much detail can an image portray?

Without the explanation behind the EU Finnish presidency  logo I would not have seen it all. Does the logo work for southern Europeans or for readers from other continents?

Finland’s EU Presidency :

The ideas behind the visual design and logo.

 The visual designs for Finland's EU Presidency reflect the dynamic changes underway in the Union, and represent the way the values of the enlarged EU dovetail together to form a unified whole. The look will evolve as the Presidency progresses.

The logo for Finland’s EU Presidency symbolises:
- growth and development
- common values
- showing the way and
- the Finns' open and direct way of going about things.

The logo draws inspiration from the lines and colours of the Nordic landscape. It represents cooperation between the Member States of the European Union, and debate and decision-making on matters of common interest.

The logo suggests the green of a burgeoning forest, the sweep of the horizon and the blue of water shimmering in the sun. The contemporary feel to the point on the right-hand side symbolises progressive Finnish thinking and seems to point the way forwards. The transparency of the design conveys openness.

The logo and overall look are the work of graphic designer Timo Kuoppala, from the advertising agency, Recommended Finland. A design competition, open to design agencies, was organised for the logo.

What should the logo for PR Tools 4U look like?

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