The logo for the 2012 London Olympics has been unveiled.

The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.

"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe.

"We will host a Games where everyone is invited to join in because they are inspired by the Games to either take part in the many sports, cultural, educational and community events leading up to 2012 or they will be inspired to achieve personal goals."

I didn't notice the date 2012, did you? Does Seb Coe really believe in what he says or was that just the quote the Marketing agency gave him? I am not sure that this logo, or any logo for that matter can inspire such lofty goals. Perhaps its my age but the jagged edges and the colours just make me cringe, just like much of the grafitti you see in the London transport system!  Is that the key?

The BBC website has to date nearly 3000 comments - only 1 out of the first 10 are favourable. The most harsh seem to think the new logo looks like a deformed swastika!

What do you think of the logo? What does it say to you? Will this be a PR/Marketing coup or will it get a 'could have done better report'? My view is the latter.

Second thoughts: Does it grow on you? …?

Have a look at these other posts on PR Tools 4U relating to Logos:

Does the 'Logo' say it all for you?

Cake baking competition - the new EU PR tool

 Cool colours for your PR Tools

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Recently, I spent a very pleasant and useful few days in Stockholm, the capital city of Sweden. It was the occasion of the annual conference of the European Association of Political Consultants (EAPC) and the chance to meet up again colleagues from previous European Parliament elections (Bo Krogvig - Sweden and Hans Anker - Netherlands/New York) and to meet new (at least to me!) fellow travellers in the political affairs world (Aron Papp - Switzerland; Eva Rundkvist  -Sweden; Necati Ozkan - Turkey; Thomas Hofer - Austria; Sepp Hartinger - Austria; Mehmet Ural - Turkey and Bob and Thomas Maher - Australia to name a few.)

The conference programme gave us the opportunity to hear analysis of past election campaigns in Austria and Sweden and an insider knowledge from the French Presidency campaign - the right predictiction - and experienced views about the US Presidency campaign - watch out for 'super tuesday' 5 February 2008 and the tip that it will be Hillary Clinton and Rudii Giuliani in the November run-off. For the Russian Presidency it seems will be Putin; Putin or Putin.

The International IDEA NGO looks to be a great resource for 'Supporting democracy worldwide' and Carl SØRENSEN, Director General of Communications at the European Commission has got his work cut out on a minimum budget. SAS Airlines told us how they are re-inventing environmentalism by finding a new way to land their aircraft at Stockholm airport - too bad my carbon footprint for the weekend was supplied by Austrian airlines!

Thanks to Bo Krogvig of Springtime and his team for a great organisation of the conference including the 'Gala' dinner on the M/S Enkoping, it takes a lot (of aquavit?) to get me singing in public!

Visit Stockholm - its an interesting place.

CrunchGear gives us a Guide to Piracy on the web or rather explains a bit how to download that pirate copy of the latest movie. They say:

“Piracy” happens, piracy will never go away, and, as a service to you we’ve decided to explain some of its relevant points to the uninitiated. Whatever your stance on the topic, if you’re reading this, you don’t understand it and want to learn more and if you’re not reading it you already have terabytes of “H0T WAR3Z” on your hard drives anyway. Call it illegal, call it an act of rebellion, call it what you will. Our goal in “Help Key” is to help our audience understand complex topics and piracy, to say the least, is a complex topic. - John Biggs

I am not particularly interested in this topic and it certainly has no good 'PR tool' in it but I thought the 'Pirate dog' picture was great. Of course I must say that I have no right to use the picture and will immediately take it down ….  see we are all pirates really!

Whats your take on the subject? take a look at our earlier post Have you a right to use that?

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