The popular YouTube, MySpace and Secondlife websites are continuing to grab the IT and PR headlines and are fast becoming the most viewed sites for many people. As well as the frivolous, personal or scandalous content some serious content is featuring in the top ten lists.
Who would have thought that a video made by a university professor lecturing on a course of Digital Ethnography would be viewed 1,365,808 times in 3 weeks? The 4.5 minute video is about the buzzwords 'Web 2.0 Technology'
You don't know what 'Web 2.0 Technology' is? Watch the video below!
UPDATE
Checkout Luke Bodley's article on MediaProfs site : MySpace – Marketing Tips, Tricks and Hints
Let us all know if you use MySpace as part of your campaign strategy.
Filed under PR Tools, Blog, Commentary, listing 
The European Movement International campaign Speak up Europe has begun and aims to ignite a lively debate about the European Union (EU) and its future.
"We want to know what you think the EU should do and not do, where it should engage itself and how it should do it… Have your say, join the debate!"
Watch the video. A catchy animation with a good message but it is a shame that the 'more information' is very dry and uninteresting. I wonder how many people will read the accompanying text? How about some images and less dense text?
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UPDATE: Patrick Carney of Referrals for Life gives us:
Ten Commandments of Networking at a Business Event
Sound advice – reflect now on which commandment do you break most often.
Originally posted 06 june 2006
>> Chris Brogan at The Business Card Game – lifehack.org reminds us again of the use of the Business Card ritual.
Do you use Business cards and signatures on your emails?
How do you file the hundreds of business cards that pile up?
For me they stay on my desk until the pile keeps falling over and then they get thrown in a box file after hopefully being put in my contacts in Outlook, that is unless as Chris suggests they get a 'hello' 'remember me' response soon after I get them.
When you next reprint your business cards, as well as the usual Tel | email | web address | skype name etc consider putting the web address for hCard at claimID.com. Heres mine http://claimid.com/policomm
On the eve of todays UN report that points the finger at all of us for warming up our planet, many city landmarks in Europe turned off the lights for 5 minutes. A gesture to bring attention to the issue of global warming. I had good intentions of personally doing it but simply forgot to do it at the common time! But it does set me wondering whether despite the good intentions of the likes of the Eiffel Tower and other city administrations whether for them it was really an effort just to improve their public relations.
Why is the Eiffel Tower lit all night? Why do advertising signs need to be on 24/7? There must be times when very few people see them lit up. How about a public campaign for our local authorities and businesses to TURN OFF for more than 5 minutes.
Tom Chandler of the Copywriter Underground gives us his take on his own efforts to keep the trout in the river and the snow on the mountains in northern California in a post. He offsets his carbon useage with a organisation called TerraPass. This seems to be US only; I'm looking for a similar organisation for Europe – post any links in the comments please.
TerraPass tells me that my air travel to Brussels this year will produce something like 13000 pounds of CO2 and my car will belch out 9000 pounds of CO2. My conscience can be saved if I pay $120 towards energy conservation projects!
Did you know that? "More than 30 billion kilowatt-hours of energy is wasted because many of us simply forget to shut down our computers when we’re not using them. If we could just improve the efficiency of how we use our PCs, the savings in energy costs would be over $3 billion dollars! The CO2 emissions from just 15 computers are equivalent in energy terms to the gas consumption used by one car."
Local Cooling has a desktop application that helps you manage the power usage of your computer and tells you how many trees you are saving and how many gallons of oil you haven't used to generate power. You will be surprised at the savings you can make! Yes, these little efforts are also gestures but they do last longer than 5 minutes- give them a try and tell us in the comments of any other ways to contribute to reducing global warming.
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Not an iPhone but at least you will not have to wait until June to use them.
The Latest from EurActiv.com – Newsfeed about European Union Affairs
Posts from PoliticsOnLine – the Blog providing News, Tools and Strategies for political campaigning.
Plus a listing of some of the books I am reading.
Let me know in the comments if these features are of interest to you.
Happy reading
